News from AAF-Akron

University of Akron Student Recognized at National American Advertising Awards

University of Akron Student Recognized at National American Advertising Awards
15 AAF-Akron Entries Earn Honors at Regional Level

The Akron chapter of the American Advertising Federation (AAF-Akron) is pleased to announce that Sarah Wagner, a senior at The University of Akron and AAF-Akron student member, was recognized with a National Gold ADDY® and a Judge’s Choice honor at the American Advertising Awards ceremony last month. The show was the closing event of ADMERICA 2018, the annual American Advertising Federation (AAF) national conference, held this year in Chicago, IL.

Wagner’swinning entry, a self-mailer created for Playhouse Square, was selected from more than 5,662 student entries nationwide. Competing inthecategory of Direct Marketing, the entry was judged on its creativity, originality and creative strategy. This is the third consecutive year that an AAF-Akron student member has won on the national stage.

“The American Advertising Awards offers students an important opportunity,” said AAF-Akron President Melissa Olson. “Earning an ADDY – an industry symbol of excellence – sets a design student apart, which can be invaluable during the early stages of their career.”

The Playhouse Square self-mailer also earned a Gold ADDY and Judge’s Choice recognition at the local (AAF-Akron) level, as well as a Gold ADDY and Best of Show honor at the regional (AAF District 5) level before advancing to the national competition.


In fact, AAF-Akron was recognized with 10 professional and five student District ADDY awards in March. The fifth district represents professional advertising associations and college chapters throughout Ohio, Kentucky and West Virginia. AAF-Akron professional wins included both 427 Design and TRIAD earning Golds, and 427 Design, design x nine, Geometry, Innis Maggiore, Pritt Entertainment Group and Westfield Insurance bringing home Silvers.

Student Gold recipients, in addition to Wagner who won two awards, were Rachel Faber and Hailey Altman. Student Ted Boyer earned a Silver trophy. All were students of the Myers School of Art & Design at The University of Akron. “This year, the Myers School of Art & Design really showed up – locally, regionally and nationally,” continued Olson. “The Akron ad community is so fortunate to have such promising talent in our own backyard.”

The 2019 Akron-Canton ADDY Ceremony will be Friday, February 22, 2019, at The Akron Civic Theatre. Canton-based agency Innis Maggiore, the 2019 ADDY design partner, will be taking cues from the Houdini era with the theme, ADDY Cadabra. Printing Concepts, a commercial printing and marketing company located in Stow, is the 2019 ADDY print partner. Follow AAF-Akron on Facebook, Twitter and Instagram for event updates.


About the American Advertising Awards
The American Advertising Awards, also known as the ADDYs, is the advertising industry's largest and most representative competition, attracting close to 40,000 entries every year from local ad club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Top winners at the local chapter level move on to competition at the district level. District winners proceed to the national competition, the third and final tier, and are announced at the annual AAF ADMERICA conference.

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